Female sexual pleasure always seems to take a back seat to male sexual pleasure. We see it here at the center every day: women who are afraid to ask for what they want, women who feel that sex is about the man’s pleasure, men who are willing to pay for help with their sex lives and women who somehow feel that is not legitimate. We also face the same double standard when we leave our cocoon and speak out in the wider world. And yes, often when we are marketing.
Here is an article about a women’s vibrator company that is taking matters to the next level. Their advertisements were turned down by the MTA, while other, more explicit ads for male sexual products, medications, condoms etc. were accepted. This is an example where the political becomes the personal. Why is it okay to talk about erectile dysfunction, penis size and male birth control, but not talk about women’s vibrators? It’s not. And we, at Maze, have experienced the same discrimination. It’s time for all of us to say enough is enough!
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Dr. Bat Sheva Marcus is a certified sex therapist and the Clinical Director of Maze Women’s Sexual Health, one of the largest centers for women’s sexual health in the country. Dr. Marcus wrote her dissertation on women and vibrator use while earning her Doctor of Philosophy in human sexuality from the Institute of Advanced Study of Human Sexuality. She also has a Master’s in public health from the same institution. She is a licensed social worker with a Master’s degree from Columbia University. Dr. Marcus has worked as the executive director of not-for-profit institutions and corporations, medical practices and laboratories. In addition to being featured in a NY Times article, she is a frequent guest on radio, podcasts and has lectured both nationally and overseas on a wide variety of women's issues.